اخت جاي ولي بطل مسلسل الوعدKasamh Se…yeh toh gaya

Kasamh Se…yeh toh gaya

The end of the road nears for Ekta Kapoor’s show Kasamh Se. The soap will go off air by the end of this week. Explaining why Ekta decided to discontinue Kasamh Se, our source in the industry says, “As Kasamh Se’s actors have been around for a long time (2006), their bills cost the
production house a bomb. The recession only hastened her decision. It is a time to cut costs and Kasamh Se isn’t generating sufficient profits either. Ekta doesn’t see the point in continuing with a show that has a higher production cost and meagre or no profits. It was her decision to put an end to the show, and the channel understood her perspective.”
However, the programming head of the channel, Ajay Bhalwankar, had a different take on the soap’s closure. “Every show has a life, and Kasamh Se’s is virtually done with.”
Ekta Kapoor remained unavailable for comment.